Wine share of average spend
Compare wine revenue with relevant ranges for your restaurant type.
What this reference helps you decide
The weight of wine in the average spend varies enormously by type of restaurant, but knowing the industry ranges helps you identify opportunities for improvement.
How to use it
Ranges based on common industry references. Each restaurant should calculate its own ratio and compare it with similar venues.
Key points
Casual restaurant
Wine usually represents between 15% and 25% of the average spend.
Fine-dining restaurant
Wine can account for between 30% and 45% of the spend, especially with pairings.
Hotel
Varies by outlet, but the potential is often underused. Typical ranges are between 10% and 30%.
Wine bar / wine shop
Wine is the main product: it can represent between 50% and 70% of the spend.
Recommended next steps
Measure the current situation with consistent data.
Choose one operational change and assign an owner.
Review sales, margin, stock and service impact after four weeks.