What is a wine list benchmark?

A benchmark is a reference point that lets you compare your list with standard industry practices. They're not absolute figures, but indicative ranges based on the experience of restaurants similar to yours.

What is a playbook for restaurants?

A playbook is a structured action plan that guides you step by step to solve a specific problem with your wine list or wine sales.

Do I need data to use these benchmarks?

Having sales data greatly improves their usefulness, but benchmarks are designed to be useful even as qualitative references to assess your situation.

Are they applicable to any type of restaurant?

Content is organised by restaurant type and context. Each benchmark and playbook indicates who it's designed for and how to adapt it.

Applied knowledge

Benchmarks & Playbooks

Industry reference data and practical action plans to optimise your wine list, improve profitability and sell more wine in your restaurant.

Benchmarks

Industry reference points to evaluate your wine list and make informed decisions.

Benchmark

Ideal number of wines by restaurant type

Size your list according to venue type, average spend and guest profile.

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Benchmark

Ideal distribution by price range

Structure price bands so guests navigate easily and the restaurant protects margin.

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Benchmark

Wine-by-the-glass strategy

Choose how many wines to offer, which profiles to include and how to rotate them.

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Benchmark

Balance across regions and styles

Build a coherent list in which every wine has a clear role.

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Benchmark

Wine share of average spend

Compare wine revenue with relevant ranges for your restaurant type.

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Benchmark

Margin by wine category

Use differentiated pricing to improve overall profitability.

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Playbooks

Step-by-step action plans to solve specific challenges and improve your wine management.

Playbook

How to sell more wine on the floor

A practical plan that helps the team recommend wine with confidence.

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Playbook

How to improve wine rotation

Identify slow movers, act on them and prevent dead stock.

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Playbook

How to build a more profitable wine list

Redesign the list around margin without weakening guest experience.

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Playbook

How to optimise wine by the glass

Increase revenue while controlling open-bottle waste.

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Playbook

How to train staff to recommend wine

Give the team simple criteria and the confidence to guide guests.

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Playbook

How to buy wine using data

Use sales, stock and margin data to make better purchasing decisions.

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Frequently asked questions

Related resources

Resource

Winerim wine list barometer

Guide

Practical guides and downloadable resources

Tool

Free analysis and pricing tools

Solution

Smart wine list software

Solution

Dynamic intelligence: AI for wine lists

Solution

Real restaurant case studies

Solution

Compare Winerim with alternatives

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