Smart wine management for restaurant groups
Centralize wine list management, optimize pricing, and boost sales across all your restaurants.
Winerim for groups is a wine management, analytics and optimization platform designed for operators with multiple locations, brands or concepts. Centralize wine list control, pricing, stock and performance across all units from a single panel.
Is Winerim right for your group?
It's for you if...
- You manage 3+ locations with wine lists
- You need pricing and assortment consistency across units
- You want real comparative data between locations
- You want to reduce dependence on individual judgment
- You want to scale proven strategies to more units
- Your management needs wine category reporting
Probably not for you if...
- You have a single restaurant with fewer than 30 references
- You don't need to compare or standardize across locations
- You only want a list design, no analytics or control
The challenge
Managing wine as a strategic category in complex structures
No centralized visibility on which wines work, which stagnate, or where margin is lost between units.
Assortment depends on individual judgment at each venue: no standardization, no benchmarking, no scaled criteria.
Purchase decisions based on intuition or relationships, not on real performance or comparable data.
Lists that don't reflect the group's strategy: price inconsistency, duplications, and undetected offer gaps.
Wine is the highest-margin category, but the least managed with serious business tools.
The floor team lacks training and tools to recommend wine confidently at every point of sale.
Comparison
Manual management vs Winerim for groups
| Area | Manual / spreadsheets | With Winerim |
|---|---|---|
| Multi-location visibility | Scattered data, Excel per venue | Single panel with real-time comparative view |
| Pricing consistency | Each director applies their own criteria | Pricing rules by type, deviation alerts |
| Assortment control | Manual lists, no cross-list benchmarking | Assortment comparison, gaps, cannibalization |
| Rotation & stock | No alerts, dead stock invisible until inventory | Automatic alerts, cross-location redistribution |
| Floor training | Depends on individual talent, no tools | Profiles, pairings and recommendations for the team |
| Management reporting | Manual, partial, late reports | Automated executive reporting with KPIs by unit |
| Strategy scaling | Scaled by intuition, no validation | Pilot, measure and scale based on real data |
| Implementation | N/A | Progressive: pilot in 2-3 locations, gradual rollout |
The solution
From managing lists to governing the wine category
Centralized assortment governance
One platform to manage, compare and optimize wine across all units.
Commercial consistency across units
Define pricing, positioning and assortment strategies applied consistently.
Continuous internal benchmarking
Compare performance, rotation, margin and average ticket across locations.
Data-driven assortment decisions
Identify underexploited references, cannibalization and scaling opportunities.
Professional customer experience
Digital lists with recommendations, pairings and enriched profiles everywhere.
What Winerim can do for a group
An intelligence layer to govern wine at scale.
Compare units
Compare performance, rotation, margins across venues.
Detect invisible opportunities
Find underexploited references, pricing gaps, cannibalization.
Decide what to replicate
Identify which wines or strategies to scale.
Adapt by venue type
Different logic for fine dining, casual, hotel or tourist.
Professionalize the category
Reduce dependence on individual judgment.
Activate rules by brand
Define priorities by business objective, brand or city.
Internal benchmarking across units
Detect which venues sell wine better and where opportunities exist.
It's not about seeing data. It's about deciding better what to replicate, fix, or protect at group scale.
Platform
Designed to operate at scale
Multi-unit panel
Central dashboard with comparative view. Filter by brand, city, cluster or concept.
Centralized updates
Modify prices, activate or retire wines across all units with one click.
Comparative analytics
Performance rankings between units. Detect and scale best practices.
Structured pricing control
Multipliers by venue type, deviation alerts, optimization suggestions.
Multi-location cellar
Centralized or decentralized stock. Alerts and redistribution opportunities.
Floor training
Your team recommends wine confidently, without a sommelier at every location
Winerim integrates tools that let floor staff recommend wine professionally, reducing dependence on individual talent.
- Enriched wine profiles accessible from any device
- Automatic pairings by dish, style or diner profile
- Smart recommendations the team can follow step by step
- Wine descriptions in the diner's language
- Key selling points per reference: what to say, what to highlight
- No prior wine training required
What you can measure
KPIs Winerim puts at your fingertips
Actionable data for operations, F&B and general management.
Average wine ticket per unit
Compare average wine spend per table across locations.
Average margin by wine category
Identify which styles or price ranges generate the most margin.
Ratio of tables ordering wine
Measure what percentage of tables order wine per venue.
Rotation per reference and unit
Detect stagnant wines and high-demand references.
Immobilized stock cost
Calculate capital tied up in non-rotating wines per location.
Pricing consistency across units
Detect price deviations for the same wine between venues.
By-the-glass program performance
Analyze sales, waste and margin of glass programs.
Monthly category evolution
Sales, margin and assortment trends month over month.
What decisions it enables
Business decisions you can make with Winerim
Which wines to keep, retire or scale?
Based on rotation, margin and real performance, not intuition.
Where are margin opportunities?
Detect underexploited price ranges or high-potential categories.
Which locations need attention?
Identify units with low wine performance vs group benchmark.
Worth expanding a reference?
Pilot in 2-3 venues, measure results, decide with data.
Is pricing aligned with strategy?
Compare multipliers and margins between similar venues.
What glass strategy to implement?
Analyze styles, prices, waste and rotation for a profitable program.
Impact
Results with Winerim
Full governance
Over assortment, margin and commercial consistency across all units
Data-driven decisions
Internal benchmarking and real performance as the basis for every decision
Criteria-based scaling
Pilot, measure and expand strategies with validation before scaling
Global operation
Multi-language, multi-brand, multi-concept from a single panel
Scalability
Winerim adapts to your structure
3–5 units
Group with differentiated concepts: fine dining, casual and wine bar.
How it operates
Each unit has its adapted list governed from a single panel. Pricing aligned with each concept's positioning.
Brand consistency without losing each venue's identity.
10–30 units
Organized chain with venues in multiple cities.
How it operates
Base lists per cluster with local variations. Internal benchmarking to identify and replicate winning strategies.
Less management time, more control over margin and rotation.
50+ units
Large group or hotel operator with multiple brands.
How it operates
ERP and POS integration. Management by clusters, brands or regions. Automated reporting for operations and F&B.
Complete governance of the wine category at organization scale.
Assortment decisions based on real performance
Winerim helps groups decide which references to keep, replicate, push, retire or test based on real data.
Assortment intelligence
Detects what works best by unit type, customer profile and context.
Cross-unit benchmarking
Compare venues and detect which strategies work best where.
Smart standardization
Core references, cluster selections and venue-specific wines.
Purchase & scaling opportunities
Decide what to expand, retire, pilot-test or optimize.
Test in a few units. Scale with better criteria.
Before extending a strategy across the group, validate what's working.
Pilot
Test in a limited set of venues.
Measure
Analyze margin, rotation, ticket and conversion.
Scale or adjust
Expand or refine before bigger decisions.
Fewer decisions based on intuition. More rollouts with real validation.
Complete platform
Core + Supply + Dynamic: the combination that makes sense at scale
A group needs to analyze performance (Core), make data-driven purchase decisions (Supply), and activate the list in real time (Dynamic Intelligence). The three layers work together so wine is managed as a governable business category.
Winerim Core for groups
Compare units, detect performance differences, adjust pricing, forecast consumption, and decide which references to keep, replicate or retire.
- Internal benchmarking across group units
- Pricing and margin deviation detection per venue
- Performance scoring per reference and category
- Aggregated demand forecasting per venue cluster
- Wine list change simulation before deployment
Winerim Supply for groups
Compare purchases per unit, detect overpricing, review tied-up capital, and build purchasing logic per cluster or venue type.
- Compare purchases per unit and detect inefficiencies
- Detect supplier overpricing against the network
- Review which references tie up capital without return
- Decide what to expand to more venues and what to retire
- Build purchasing logic per cluster or venue type
Turn wine into a governable business unit at scale.
What today depends on intuition and spreadsheets, Winerim transforms into a measurable, actionable strategy.
Winerim Supply
Purchasing intelligence for restaurants and groups
Winerim helps you decide what's worth buying, what to renegotiate, what to remove and what to restock based on rotation, stock, margin and purchase price.
See Winerim Supply- Purchase price comparison
- Overpricing alerts
- Restocking recommendations
- Opportunities by distributor
- Smart purchase list
Frequently asked questions
For groups
Want to see what opportunities your group has in wine?
We can analyze multiple lists and show you where opportunities lie.
Especially useful for restaurant groups, hotel operators and multi-unit businesses.
You don't just see data. You understand what to do with it.
Decision Center is an exclusive product layer that helps Winerim clients interpret insights, prioritize actions and make clearer decisions about their wine list, pricing, stock and purchasing.
Contextual interpretation
Every metric comes with context: what it means, why it matters and what to do.
Smart prioritization
Alerts classified by urgency so you act first where impact is greatest.
Actionable decisions
Concrete steps for every situation: not just diagnosis, but action.