Buying better wine is also a competitive advantage
Winerim helps you decide which references are worth restocking, which to renegotiate and which you should never reorder.
Most restaurants buy wine on autopilot: restocking the same references, accepting prices without comparison, keeping stock that ties up capital. Winerim connects your sales, stock and margin data to every purchasing decision so every euro works for you.
Is it for you?
Perfect fit if…
- You buy wine without knowing which references generate margin
- You restock by habit or because the distributor suggests it
- You don't compare purchase prices across distributors
- You have capital tied up in non-rotating stock
- You manage multiple locations with different suppliers
Maybe not for you if…
- Your list has fewer than 30 references and low volume
- You already have a purchasing system with integrated analytics
- You don't consider wine a relevant business category
The problem
What happens when you buy wine without data
Buying by intuition: restocking what you've always had without questioning rotation, margin or alternatives.
Tied-up capital: references sitting in the cellar unsold, taking space and locking liquidity.
Expensive distributors: accepting prices without benchmarks because you lack comparative data.
Automatic restocking without criteria: ordering more of the same without evaluating performance.
Inefficient assortment: too many references of the same profile and gaps where demand exists.
No visibility on trends: you don't know which styles or price bands are gaining traction.
Comparison
Purchasing by intuition vs. with intelligence
| Decision | Without data | With Winerim |
|---|---|---|
| What to restock | The usual | What rotates, generates margin and has demand |
| What not to restock | Discovered when it expires | Low-rotation alerts before reordering |
| At what price | Whatever the distributor quotes | Price benchmark across suppliers |
| What to renegotiate | What seems expensive | What's above the network average price |
| What to substitute | When the distributor proposes | When data shows a better alternative |
| How much to buy | Gut feel and cellar space | Projection by rotation and seasonality |
The solution
Winerim turns every purchase into an informed decision
Purchase price comparison
See each reference's price across distributors and spot overpricing.
Overpricing alerts
Automatic notification when you're paying above the network average.
Restocking recommendations
Based on real rotation, current stock and demand projection.
Opportunities by distributor
Identify which supplier offers the best value per category.
Smart purchase list
Auto-generated with references to restock and those to stop buying.
Tied-up capital detection
Quantify how much money is sitting in non-rotating stock.
In practice
How purchasing intelligence works
Monthly purchasing review
The F&B Manager reviews 120 references across 4 distributors.
Detects 8 references overpriced by >15% and renegotiates, saving €2,400/year.
No-restock list
30 references with 90+ days without a sale.
Winerim recommends not restocking 18 and suggests 5 higher-demand substitutes.
Supplier consolidation
Group with 4 locations and 7 different distributors.
Identifies consolidation opportunities reducing logistics costs by 12%.
Results
Measurable purchasing impact
Based on restaurants using Winerim for purchasing decisions.
Purchasing cost −8–15%
By detecting overpricing and renegotiating with data.
Capital freed +20–35%
Reducing dead stock and inefficient inventory.
Decision time −60%
Smart purchase list generated automatically.
Gross margin +5–10%
Better purchase price translates directly into margin.
Less waste
Purchases aligned to real rotation reduce losses.
Better distributor relationships
Negotiating with data builds trust and better terms.
Clear expectations
What Winerim does
- Analyses each reference's purchasing performance
- Compares prices across distributors
- Generates overpricing and tied-up capital alerts
- Recommends what to restock and what to stop buying
- Produces smart purchase lists
- Quantifies tied-up capital in your cellar
Maybe not for you if…
- Doesn't place orders with distributors for you
- Doesn't negotiate prices automatically
- Doesn't manage delivery logistics
- Is not a wine marketplace
This solution is powered by Winerim Supply
Everything on this page — price comparisons, overpricing alerts, restocking lists — is powered by the purchasing intelligence engine of Winerim Supply. Connect your data and let the system work for you.
Frequently asked questions
Take the next step
Do you know how much you're leaving on the table with every wine purchase?
Request a demo and we'll show you saving and optimisation opportunities in your purchasing process.
No commitment. Personalised diagnostic within 48 hours.