Your list already has enough complexity. What it needs is intelligence to grow well
80–250 references is not a small list. It's a list with real potential to sell better, rotate more and grow without losing control.
A list of 80–250 references already has enough commercial complexity for assortment, pricing and rotation decisions to make a real difference. Winerim provides the analytical framework so every reference justifies its place.
Is Winerim for your list?
Perfect fit if…
- Your list has 80–250 references and you want to optimise before growing
- You suspect your pricing relies on generic multipliers
- You lack clear data on which wines generate margin
- Your by-the-glass strategy is intuitive
- You want to grow with purpose, without cluttering the list
Maybe not for you if…
- Your list has fewer than 80 references and you manage it easily
- You don't consider wine a strategic category
- You have no intention of optimising pricing or rotation
The problem
The challenges of a list with real depth but no tools
Linear pricing: the same multiplier for every wine.
Uneven rotation: some references always sell, others stagnate.
Assortment imbalance: over-representation of one region, gaps in key price bands.
By-the-glass without strategy: selection driven by convenience.
Disordered growth: references added through distributor relationships.
Insufficient training: the floor team can't know 100+ references.
Comparison
Mid-size list management: intuition vs. data
| Decision | By intuition | With Winerim |
|---|---|---|
| What price to set | Cost × fixed multiplier | Optimal price by role, demand and margin |
| Which by-the-glass | Easiest to serve | Best profitability-rotation-shelf life ratio |
| When to rotate | When the distributor suggests | When sales and margin data indicate |
| How to balance | Sommelier's intuition | Style, price and demand mapping |
| Whether to grow | If there's cellar space | If there's real demand without cannibalisation |
| How to train the team | Verbal briefing | Enriched cards accessible during service |
The solution
What Winerim brings to a list with growth ambition
Differentiated pricing
Each reference gets its optimal price. Ditch the generic multiplier.
Rotation under control
Visualise rotation speed. Detect stagnation early.
Intelligent balance
Map your list by style, region, price and demand.
Strategic by-the-glass
Select glasses by profitability, shelf life and demand.
Criteria for growth
Winerim shows if there's real demand before you add.
Prepared team
Enriched cards and contextual recommendations.
In practice
How it works with 80–250 references
Pricing optimisation
120 references all at ×3.2.
Differentiated price ladder: overall margin +12%.
Glass strategy
8 glasses with unknown profitability.
3 glasses were loss-making. Net glass margin +22%.
Growth with purpose
From 150 to 180: which styles?
Unmet demand in whites €20-30 and natural reds.
Results
Measurable impact on 80–250 lists
Based on restaurants that optimised with Winerim.
Margin +8–15%
With differentiated pricing and better glass selection.
Rotation +20% more balanced
Demand redistributed across references.
Profitable glass from day 1
Data-based selection reduces waste.
Growth without cannibalisation
Every new reference added with purpose.
More confident team
Enriched cards and less ambiguity.
Faster decisions
Minutes instead of weeks.
Winerim Supply
Purchasing intelligence for restaurants and groups
Winerim helps you decide what's worth buying, what to renegotiate, what to remove and what to restock based on rotation, stock, margin and purchase price.
See Winerim Supply- Purchase price comparison
- Overpricing alerts
- Restocking recommendations
- Opportunities by distributor
- Smart purchase list
Clear expectations
What Winerim does
- Analyses performance with real data
- Optimises pricing reference by reference
- Evaluates balance by style, price and demand
- Shows if a new reference adds value or cannibalises
- Professionalises by-the-glass strategy
- Provides enriched cards for the floor team
Maybe not for you if…
- Doesn't decide which wines to buy
- Doesn't manage the cellar
- Doesn't modify the list without your approval
- Is not a POS system
Frequently asked questions
Take the next step
Is your 80–250 reference list performing at its best?
Request a free analysis and discover pricing, rotation and glass opportunities.
No commitment. Personalised report within 48 hours.