Discover how much margin your wine list is losing
Submit your list in 30 seconds. Get an instant diagnosis and a personalised report within 48h.
500+ wine lists analysed · No commitment
Overall score
Your wine list rated 0–100 on margins, diversity, structure and pricing.
Margins per wine
Every reference analysed with its estimated margin against market benchmarks.
Diversity & gaps
Full map: countries, regions and grapes. What's missing and what's redundant.
Issues detected
Price anomalies, margins too high or low, and imbalances in your list.
Business estimates
Average wine ticket, projected revenue and real upside potential.
Recommendations
Concrete actions to optimise margins, rebalance the list and sell more.
Sound familiar?
Problems most wine lists fail to detect
These issues are very common and, without rigorous analysis, go unnoticed for months or years.
You don't know how many wines on your list haven't sold in months.
Your prices aren't aligned with what guests are willing to pay.
The list doesn't reflect your restaurant's identity or gastronomic offer.
Guests get lost, don't understand the list and default to the cheapest option.
You have wines cannibalising each other without adding real variety.
You're missing by-the-glass opportunities that could multiply your ticket.
Intuition vs. data-driven analysis
The difference between changing your list and optimising it.
| Característica | Intuition | Data analysis |
|---|---|---|
| Detect non-rotating wines | ||
| Identify reference cannibalisation | ||
| Optimise price distribution | ||
| Measure impact of changes | ||
| Prioritise actions by economic impact | ||
| Detect by-the-glass opportunities | ||
| Align list with gastronomic profile | ||
| Replicable and scalable across locations |
What we analyse
8 dimensions of your wine list
Every list is analysed from multiple angles to uncover all improvement opportunities.
Price distribution
We analyse how price ranges are distributed and whether gaps are hindering sales.
List balance
We evaluate the proportion of reds, whites, rosés and sparkling wines against your gastronomic profile.
By-the-glass opportunities
We identify wines ideal for by-the-glass service to increase average spend.
Rotation potential
We detect references with low rotation probability based on price, type and positioning.
Duplicated or cannibalised wines
We find references competing with each other without adding real variety.
Pairing opportunities
We suggest combinations with your food menu to drive cross-selling.
Strategic positioning
We evaluate which wines should be highlighted to maximise margin without sacrificing experience.
Structure and usability
We review how the list is organised and whether it facilitates guest decisions.
Your report
What's included in your report
Structure analysis
Organisation, categories and hierarchy of the wine list.
Price range evaluation
Price positioning, scaling and anchor effect.
Assortment optimisation
Recommendations on references to add, remove or highlight.
Concrete recommendations
Specific actions to improve margin, rotation and experience.
Sales potential
Estimated increase in wine sales.
Estimated economic impact
Projected impact on average ticket and monthly revenue.
It's that simple
Upload your list or link
Attach your wine list PDF or paste the URL if it's digital. Any format.
Our team analyses it
We review structure, pricing, balance, rotation and improvement opportunities with data.
You receive your report
Within 48 h you'll receive a detailed report with actionable recommendations.
What our analyses uncover
These are real findings detected in wine lists from restaurants like yours.
35% of references in the same price bracket, causing cannibalisation and confusion.
Wines with high purchase price and margins below the market average.
Obvious gaps in the offer: no accessible sparkling wines, no whites by the glass, no local options.
Untapped by-the-glass opportunities that could increase the average ticket by 15-25%.
Natural pairings with the food menu that are neither communicated nor suggested.
References that haven't rotated in over 6 months, taking up space on the list and in the cellar.
Who it's for
Which profiles benefit most?
Restaurants with 50+ references
The larger the list, the more optimisation opportunities.
Restaurant groups
Coherence analysis across locations and centralisation opportunities.
Hotels with F&B
Multiple outlets with wine lists that need alignment.
Restaurants that want to sell more wine
If your list 'informs' but doesn't 'sell', this is for you.
Nota: if your list has fewer than 20 wine references, the analysis will be less revealing. It can still give you useful ideas on structure and pricing.
After the analysis
What happens next
You receive the report
A clear document with diagnosis, opportunities and prioritised recommendations.
We review findings together
If you wish, we schedule a 20-min call to explain the key points.
You decide with no pressure
The analysis is yours. You can apply it on your own or with our help.
If it fits, we propose Winerim
We show you how Winerim automates the improvements we detected, tailored to your case.
Frequently asked questions about the analysis
Free and no commitment
Your wine list has hidden potential. Discover it.
Send us your wine list and we'll show you what to improve, how much you can gain and where to start. No cost. No commitment.
500+ wine lists analysed. Report in 48 h.