How to improve wine rotation
Identify slow movers, act on them and prevent dead stock.
What this reference helps you decide
Rotation does not improve on its own. It requires periodic analysis, clear decisions about what to keep and what to remove, and a prevention system so the problem doesn't come back.
How to use it
A structured diagnosis and action process based on analysing sales data, stock age and contribution to margin.
Key points
Audit your cellar
Identify every reference that hasn't sold in the last 90 days. That is your dead stock.
Classify and decide
For each reference without rotation, decide whether to promote it, reposition it on the list, include it in pairings or remove it.
Set entry rules
Each new reference must replace an existing one or justify its addition with data.
Review monthly
Regular follow-up stops dead stock from building up again.
Use the list as a lever
Highlight the wines you want to move: position on the list, chef's recommendations, wine of the week.
Recommended next steps
Measure the current situation with consistent data.
Choose one operational change and assign an owner.
Review sales, margin, stock and service impact after four weeks.