Winerim
Training template

Quick Training Template for Service Staff in Wine

A practical training program for your service team to recommend wine confidently in less than 2 weeks, without prior knowledge required.

4 practical modules Instant download

The downloadable file is in English.

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The team doesn't recommend wine because they don't feel prepared

The lack of wine training isn't a matter of willingnessโ€”it's a matter of tools. Without a clear, practical guide, staff avoids recommending wine for fear of getting it wrong or not knowing what to say.

Staff says 'I don't know about wine' and avoids recommending

Customers ask questions and team just reads the list

Lost sales opportunities at every table, every service

High staff turnover means training is lost

Content

What's included in the template

A complete training program designed for short sessions (30 min) before service.

Simplified wine cards

Template card per reference: name, style, 3 key adjectives, suggested pairing

Visual format designed to memorize in 2 minutes

Space for each team member's '3 confidence wines'

Printable version for office or bar

Simplified pairing guide

5 basic rules covering 80% of situations

Visual table: dish type โ†’ recommended wine style

Sample phrases: 'With your dish I'd recommend...' adapted to each situation

Star pairings from your restaurant's current menu

Recommendation script

Natural opening phrases to offer wine without pressure

Glass as gateway technique

Responses to common objections: 'just water', 'the cheapest'

How to subtly upsell from glass to bottle

Training session plan

Calendar of 4 thirty-minute sessions over 2 weeks

Trainer's guide with objectives and dynamics of each session

Practical tasting and recommendation exercises

Self-assessment test to measure progress

Who is this resource for

  • Service managers and supervisors responsible for staff training
  • Restaurants without sommeliers who want staff to sell wine
  • Restaurant groups needing a replicable program
  • Hotels with rotating staff needing quick training

When to use it

  • When bringing new service staff on board
  • When you change your wine list
  • As quarterly reinforcement for the whole team
  • When wine sales are below your potential

What this resource gives you

More recommendations

A team that knows what to say recommends naturally at every table.

Team confidence

Eliminates fear of recommending wine with simple, practical knowledge.

More wine sales

Every recommendation is a sales opportunity that was previously lost.

Frequently asked questions

How long does it take to implement the program?โ–พ

The program is designed for 2 weeks with 30-minute sessions, but you can adapt it to your team's pace. The key is continuous practice.

Does it work if my team knows nothing about wine?โ–พ

That's exactly what it's designed for. It assumes no prior knowledge. It starts from the most basic and practical.

What if I have high staff turnover?โ–พ

The cards and scripts are designed to be reusable. A new employee can self-train with the material and supplement with a practical session.

Related content

Train your team with Winerim

Winerim automatically generates wine cards, pairings, and recommendation guides personalized to your menu. Your team always prepared.