Pairing guide
10 food categories and 80+ dish-wine matches, with principles, common mistakes and restaurant sales language.
54 pairing categories
Connected library
Pairings that open sales routes
Connect high-demand dishes with grapes, regions and styles that reduce friction and lift average ticket.
Sea and acidity
Fast routes for shellfish, white fish and salinity.
Meat and structure
Tannin, ageing and region for intense dishes.
Rice, pasta and vegetables
Where sauce, texture and intensity matter more than protein.
Cheese, dessert and close
Options that extend wine consumption at the end of service.
Universal pairing principles
Intensity = Intensity
An intense dish needs an intense wine. A delicate dish needs a delicate wine. Balance is the base.
Fat needs acidity
Acidity refreshes the palate. Fresh reds, bright whites and sparkling wines work well.
Sauce leads
In many dishes, the sauce matters more than the main ingredient.
Sweet >= Sweet
The wine should be at least as sweet as the dessert, otherwise it will feel acidic.
Regional = Regional
Local wine often works with local food. Shared terroir creates natural harmony.
Affinity or contrast
Two paths: matching shared flavours or balancing by opposition.
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