BOFU comparison
Winerim vs a basic QR code
A QR code linking to a PDF or an image is the most common starting point. But is it enough to sell more wine and manage your cellar?
QR codes became popular during the pandemic as a quick fix. Many restaurants still use them to link to a static PDF or an image of the wine list. The key question is: does it drive sales, or does it just display information?
Comparison by criteria
| CaracterΓstica | Winerim | Basic QR code |
|---|---|---|
| Interactive experience | Yes | No |
| Search and filters by type, price and region | Yes | No |
| Smart recommendations | Yes | No |
| Pairings by dish | Yes | No |
| Interaction analytics | Yes | No |
| Built-in stock management | Yes | No |
| Updates without changing the QR code | Yes | No |
| Multilingual | Yes | No |
| Implementation cost | Partial | Yes |
| Speed of setup | Partial | Yes |
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Advantages and limitations
Basic QR code
Advantages
- β Virtually zero cost
- β Set up in minutes
- β Any restaurant can implement it
- β No training required
Limitations
- β Generates no sales data at all
- β Does not recommend or personalise
- β Poor experience: zooming and horizontal scrolling
- β Every change means regenerating the file
- β Does not help the front-of-house team
Winerim
Advantages
- β Premium visual experience with wine profiles, photos and descriptions
- β AI recommendations that guide the guest
- β Real-time interaction and sales data
- β Built-in stock, pricing and rotation management
- β The QR code always points to the latest content
Limitations
- β Requires a monthly subscription
- β Somewhat longer initial setup
- β Requires an internet connection
Winerim fits best ifβ¦
- Restaurants with more than 15-20 wines on the list
- Businesses that want the wine list to recommend and sell
- Teams without a sommelier who need front-of-house support
- Restaurants with frequent wine rotation
- Hotels or venues with international guests
Basic QR code may be enough ifβ¦
- Bars with fewer than 10 wines that rarely change
- Businesses that only want to get rid of the physical wine list, at a minimum
- Zero technology budget
When does Winerim make more sense?
- When the QR code only displays information but does not drive sales
- When you want to know which wines guests look at and which they ignore
- When the front-of-house team has no time to explain the wine list
- When you need to update prices or vintages without touching the physical QR code
Frequently asked questions
Related content
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