Winerim
BOFU comparison

Winerim vs a basic QR code

A QR code linking to a PDF or an image is the most common starting point. But is it enough to sell more wine and manage your cellar?

QR codes became popular during the pandemic as a quick fix. Many restaurants still use them to link to a static PDF or an image of the wine list. The key question is: does it drive sales, or does it just display information?

Comparison by criteria

CaracterΓ­sticaWinerimBasic QR code
Interactive experienceYesNo
Search and filters by type, price and regionYesNo
Smart recommendationsYesNo
Pairings by dishYesNo
Interaction analyticsYesNo
Built-in stock managementYesNo
Updates without changing the QR codeYesNo
MultilingualYesNo
Implementation costPartialYes
Speed of setupPartialYes

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Advantages and limitations

Basic QR code

Advantages

  • βœ“ Virtually zero cost
  • βœ“ Set up in minutes
  • βœ“ Any restaurant can implement it
  • βœ“ No training required

Limitations

  • – Generates no sales data at all
  • – Does not recommend or personalise
  • – Poor experience: zooming and horizontal scrolling
  • – Every change means regenerating the file
  • – Does not help the front-of-house team

Winerim

Advantages

  • βœ“ Premium visual experience with wine profiles, photos and descriptions
  • βœ“ AI recommendations that guide the guest
  • βœ“ Real-time interaction and sales data
  • βœ“ Built-in stock, pricing and rotation management
  • βœ“ The QR code always points to the latest content

Limitations

  • – Requires a monthly subscription
  • – Somewhat longer initial setup
  • – Requires an internet connection

Winerim fits best if…

  • Restaurants with more than 15-20 wines on the list
  • Businesses that want the wine list to recommend and sell
  • Teams without a sommelier who need front-of-house support
  • Restaurants with frequent wine rotation
  • Hotels or venues with international guests

Basic QR code may be enough if…

  • Bars with fewer than 10 wines that rarely change
  • Businesses that only want to get rid of the physical wine list, at a minimum
  • Zero technology budget

When does Winerim make more sense?

  • When the QR code only displays information but does not drive sales
  • When you want to know which wines guests look at and which they ignore
  • When the front-of-house team has no time to explain the wine list
  • When you need to update prices or vintages without touching the physical QR code

Frequently asked questions

Related content

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