Does Winerim replace the sommelier?

It doesn't replace human interaction, but it automates the analytical and operational tasks.

Does my team need wine knowledge?

No. Product cards and selling phrases allow confident recommendations from day one.

Does it work for restaurants with few references?

Yes. Restaurants with 15-30 references benefit the most.

How much does Winerim cost compared to a sommelier?

A fraction of a sommelier's salary. Check our plans on the pricing page.

Product guide

How to use Winerim when you don't have a sommelier

85% of restaurants don't have a sommelier. That doesn't mean they can't sell wine with criteria. Winerim acts as your digital sommelier.

Request demo Analyze my list for free

1.The real problem: it's not the wine, it's the recommendation
2.Which sommelier tasks Winerim covers
3.How automatic recommendations work
4.Integrated training for the floor team
5.From passive list to active list
6.Checklist: what you need to start

The real problem: it's not the wine, it's the recommendation

Most restaurants without a sommelier don't have a product problem.

The problem is nobody knows how to recommend those wines. Without active recommendation, guests choose by price, familiarity or inertia. The result: sales concentrated in 3-4 references and a low average ticket.

In restaurants without a sommelier, 60-70% of sales concentrate in less than 20% of references.

The average waiter knows 3-5 wines from their list.

The problem isn't training — it's a system that assists in real time.

Which sommelier tasks Winerim covers

Winerim doesn't replace the sommelier as a dining room figure.

It replaces the operational and analytical tasks. Automated tasks: • List curation • Contextual recommendation • Pricing • Training • Analytics Tasks that remain human: • Personal guest interaction • Reading the table • The moment of uncorking and serving

The team doesn't need wine knowledge. They need a 15-second story about each glass.

Product cards include description, ideal pairing and recommended selling phrase.

A new waiter can recommend wine with criteria from their first week.

How automatic recommendations work

Winerim uses AI to generate contextual wine recommendations.

Each suggestion considers the dish, restaurant profile, guest preferences and available stock. Flow: 1. Guest chooses a dish. 2. Winerim suggests 2-3 wines. 3. The waiter presents the recommendation. 4. The digital card has all the details.

Recommendations prioritize wines with good margin AND good stock.

The algorithm learns from your restaurant's actual behavior.

Restaurants with active recommendation sell 20-30% more wine per table.

Is your wine list performing as it should?

We'll analyse your list and show you concrete improvement opportunities in margin, rotation and average ticket.

Analyse my list for free

Integrated training for the floor team

Winerim includes continuous training designed for teams without wine background. • Product card for each reference • Weekly quick quizzes • 'Wine of the week' alerts • Recommendation history by team member

15 minutes a day for 5 days is enough to feel confident.

The recommended selling phrase is the most valued resource.

Gamify: reward the team member who sells the most glasses of the featured wine.

From passive list to active list

A traditional list is passive: the guest reads it and plays safe.

A smart list is active: it guides, suggests, educates and converts. Passive list: wines ordered by type/region. Active list (Winerim): style filters, suggested pairings, accessible descriptions, 'recommended' tags, label photos.

Restaurants migrating from passive to active see an 18% increase in wine sales.

The 'chef's recommendation' tag triples the probability of a wine being ordered.

Price filters eliminate the embarrassment of asking 'what's affordable'.

Checklist: what you need to start

If you don't have a sommelier and want to sell more wine with Winerim:

Step 1: Upload your current list to Winerim.

Step 2: Activate the digital list and share the link/QR.

Step 3: Share product cards with your team.

Step 4: Designate a 'glass of the week'.

Step 5: Review the weekly dashboard.

Step 6: Adjust. Each week, make one data-driven decision.

Related tools

Wine list analyzer Pairing generator

Frequently asked questions

Next step

Sell more wine without a sommelier. Start with Winerim.

Automatic recommendations, integrated training and real-time analytics.

Request demo Request demo

Diagnosis with real improvement opportunities. No cost.