80/20 Pareto Audit for Your Wine List
Identify the wines that drive sales and margin, the references that tie up capital, and the actions that will simplify your list.
The downloadable file is in English.
Do you know which 20% of your wine list sustains the business?
Many wine lists grow through accumulation. The result: too many wines, purchasing decisions driven by habit and wines that do not contribute to margin, average spend or experience.
Wines that take up space but contribute neither sales nor margin
Capital tied up in wines outside the core turnover range
A list that is hard for front of house to explain and hard for customers to choose from
No clear distinction between key sales-driving, supporting and dispensable wines
What the audit covers
A quick framework for classifying wines by commercial contribution, stock turnover and margin before deciding what to retain, promote or delist.
A Pareto map of the wine list
Classifying wines as core, support, exploration and dead weight
Reviewing sales, margin, tied-up cost and presence on the list
Indicators that a wine list is oversized
Questions for deciding whether a wine deserves to remain on the list
Recommended decisions
Which wines to protect because they sustain revenue or margin
Which wines to move through by-the-glass sales, pairings or active recommendations
Which wines to review with the supplier before reordering
Which wines to delist or not buy again
Monthly routine
A monthly review checklist taking less than 30 minutes
Minimum KPIs: units, margin, days without a sale and current stock
How to turn the Pareto analysis into smarter orders
How Winerim automates it using sales, stock and Márgenes
Who this audit is designed for
- Restaurants with wine lists of more than 80 wines
- Purchasing managers who want to make better-informed purchases
- Sommeliers who need to justify what enters and leaves the wine list
- Groups that want to compare performance across venues
When to use this audit
- Before placing a large order
- Before redesigning the seasonal wine list
- When stock grows but wine sales do not keep pace
- During the monthly review of margin and stock turnover
What this resource gives you
Less tied-up capital
Identify wines that consume budget without generating a return.
A wine list that is easier to sell
Focus sales effort on the wines that actually drive the business.
Defensible decisions
Turn front-of-house intuition into clear review criteria.
Frequently asked questions
Do I need sales data to use it?▾
You can start with a manual review, but the analysis becomes more precise when cross-referenced with sales, stock and cost for each wine.
Does Pareto mean removing 80% of the wine list?▾
No. It helps you understand the role of each wine. Some low-turnover wines may have value for image, pairings or range depth.
How does Winerim automate it?▾
Winerim cross-references the wine list, prices, stock, sales and margin signals to show which wines should be protected, moved, reviewed or delisted.
Related content
Turn Pareto into an automated decision
Winerim identifies the actual core of your wine list and helps you act before purchasing, reordering or delisting wines.