Wine mapping template for restaurants
Map your wine list in a price × style matrix. Detect gaps, eliminate overlaps and optimize distribution of your selection.
The downloadable file is in English.
Does your list have gaps or overlaps you can't see?
Without a visual map of your list, it's difficult to detect if you have too many wines competing in the same price bracket or entire styles without coverage.
Overlapping of references in the same price bracket and style
Price brackets without coverage representing lost sales
Unbalanced distribution not maximizing margin
Lack of visual tool for making selection decisions
What's included in the template
Everything needed to map your wine list and detect improvement opportunities.
What is wine mapping
Visual method to map your list in price × style matrix
Detects gaps, overlaps and imbalances at a glance
Used by sommeliers and consultants to audit lists
Basis for making selection and pricing decisions with criteria
How to use the template
Horizontal axis: price brackets (entry, mid-range, premium, high-end)
Vertical axis: wine styles (fresh whites, light reds, intense reds...)
Place each reference in its cell and detect vacancies and saturations
Step-by-step instructions to complete in less than 30 minutes
Recommended price ranges
Entry bracket: 15-22€ → Attract casual consumer
Mid bracket: 22-35€ → Concentrate volume and better margin
Premium bracket: 35-55€ → Elevate average ticket
High-end bracket: 55€+ → Price anchor and special occasions
Ideal wine distribution
20% entry — accessible options that don't intimidate
45-50% mid bracket — bulk of sales and margin
20-25% premium — references elevating the ticket
5-10% high-end — price anchors and occasion wines
Who is this resource for
- Sommeliers wanting a visual diagnostic tool
- Owners redesigning or auditing their list
- Restaurant and F&B consultants
- Groups standardizing list composition by location
When to use it
- When designing new list or deep review
- When you suspect overlaps or gaps in offering
- Before negotiating with distributors to identify real needs
- As comparison tool between locations in groups
What this resource gives you
Detect gaps
Identify price brackets or styles without coverage representing lost sales.
Eliminate overlaps
Discover if you have too many wines competing in the same price and style cell.
Optimize margins
Ensure each bracket has right distribution to maximize benefit.
Frequently asked questions
How long does it take to complete mapping?▾
About 20-30 minutes if you have the list in front. It's a very direct visual exercise.
Does it work for any restaurant type?▾
Yes. Price brackets adapt according to restaurant positioning. The template includes reference guides by type.
What do I do with the gaps I detect?▾
Each gap is an opportunity. You can search for references covering those brackets or confirm your cuisine type doesn't need them.
Related content
Want an automatic analysis of your list?
The template gives you structure. Winerim gives you complete analysis with real data, recommendations and price optimization.