Free tool
Wine Pricing Optimizer
Find the optimal selling price for each wine on your list. Maximise margins without losing sales.
What it decides
- What price to set for each wine
- Which multiplier to apply by type and positioning
- Whether your current price is above or below optimal
What it prevents
- Using a fixed multiplier for the entire list
- Setting prices without considering guest psychology
- Losing margin on wines where you could charge more
Potential impact
- Optimise margins without losing rotation
- Create a coherent price ladder without gaps
- Improve perceived value across the list
Part of Winerim Core
This tool replicates one of the analytical capabilities that Winerim Core runs continuously: with real, connected data updated automatically.
Go deeper on wine
Library entries and learning paths to read these results with more context.
Parameters
€8.00
1 €80 €
Recommended price
€26.40
x3.3 multiplier
70% margin
Sweet spot
Where most sales volume concentrates. Perceived as great value for money.
Price range
Price psychology
Above a certain cost, the guest values the wine's story more than the exact price.
Above €25, the decision is more emotional. Tasting notes and sommelier recommendations are key.
Avoid round prices ending in .00 — prices like €25.50 feel more accessible.
Place this wine between a cheaper and more expensive option to activate the 'compromise effect'.
Automatic optimisation
Winerim optimises the prices of your entire list
Stop calculating wine by wine. Winerim analyses your whole list and suggests the optimal pricing strategy.
Request demo