A red grape from a continental climate. In Württemberg it produces fresh, easy-drinking reds with moderate body.

Is Lemberger the same as Blaufränkisch?

Yes, it is the same grape that is called Blaufränkisch in Austria. In Württemberg it usually gives a softer version than the Austrian one.

Where is Württemberg?

In southern Germany; its centre is Stuttgart. It is a region known for red wine, unlike other German regions that are more associated with white.

🇩🇪AnbaugebietRecognizedRecognition: Low

Württemberg

Also known as: Württemberg region

A German region specialising in contemporary Lemberger reds and fresh rosés. Württemberg is where Germany produces easy-drinking reds and fresh rosés.

Württemberg is a region of German innovation in red wine. With Lemberger (Austria's Blaufränkisch) it produces modern, accessible reds with fruit and moderate body. It also makes fresh, aromatic rosés. Less well known than Baden, but with interesting options for guests looking for contemporary German red.

Key facts

Country

Germany

Type

Anbaugebiet

Prestige

Recognized

Recognition

Low

Wine types

red wines, white wines, rosé wines

Main grapes

LembergerRiesling Müller-ThurgauKlevnerTrollinger

Usual styles

Modern Lemberger red

Fresh rosé

Dry Riesling white

Light Trollinger red

Winerim view

What it signals on a wine list

Wine-list perception

Württemberg signals contemporary German red. Accessible, fresh, unpretentious.

When to highlight it

As an accessible German red, as a fresh rosé, and on wine lists looking for good-value German red.

Guest profile

Price-sensitive guests, young settings, sommeliers looking for small producers.

Best sales angle

Sell by grape (Lemberger, Trollinger), through the 'young German red' concept, and on price.

Usual role on the list

ValueDiscovery

Practical hospitality use

How to position Württemberg on a real wine list

A quick operating read to turn Württemberg into buying, recommendation and library navigation.

Guest reading

Württemberg works when guests understand whether they are buying prestige, local identity, value or discovery.

Floor cue

Present Württemberg with one grape, one style and one dish; the region stops feeling abstract.

List role

Use it to structure the list by territory and open paths to related grapes, styles and pairings.

Define an entry reference and a premium reference so Württemberg has a commercial path.

Request demo

Comparable regions

Denominations that compete in guest perception or a similar segment.

RheinhessenAlsaceAustria

Common mistakes

Not recognising Lemberger as a serious grape

Confusing it with other German regions better known for their whites

Forgetting its rosés: good quality at a good price

Suggested pairings

Pork ribs

Bratwurst

Semi-cured cheese

Rich, fatty meats

Frequently asked questions

Connected library

Explore related library entries

Connect this page with related grapes, regions, styles and pairings.

RieslingConnected library Müller-ThurgauConnected library TrollingerConnected library RheinhessenConnected library AlsaceConnected library AustriaConnected library

Keep exploring

All regions in Germany Wine regions of the world Wine Library Winerim Core Request demo

Bring Württemberg into your list with criteria

Winerim connects regions, denominations and commercial perception directly to your wine-list workflow.